![]() For instance, URL shortening services now allow link analytics, where users can monitor the activities on the shortened links. With the advancement in technology, URL shortening services are getting more sophisticated with a range of functionalities for users to explore. When a user inserts the short URL into a web browser, the server receives the request and uses the identification code to retrieve the stored lengthy URL. Next, the server includes the link in a database and generates a shortcode in the form of a short link. Then the link gets sent to a server for validation and possible injection checks. First and foremost, the user inserts a lengthy link into a link shortener website or plugin. Today, URL shorteners are popular for social media applications like Twitter, where you can only use a few characters (up to 140) in a post, tweet, or message. This can be a website or plugins and prevents URLs from being fragmented in emails. Initially, a URL shortener was designed to reduce lengthy and complex links. Since then, a lot of URL shorteners have surfaced. ![]() The first-ever URL shortening service was introduced in 2002 by Kevin Gilbertson. URL shortening has been around for quite some time. Before we dive in, let’s start with one question: What is a URL shortener? In this article, we’ll discuss the pros and cons of a URL shortener and its risks. But URL shorteners come with downsides too. Hence, many brands and businesses opt to shorten links, making them more appealing and shareable. Sharing complex and lengthy links can be unappealing and distracting, thoughĪlso, remembering long links can be daunting. ![]() They’re shareable and can increase traffic and conversion rates, help you gauge the success of your marketing efforts, and may even boost your Search Engine Optimization. Links play a vital role in online marketing.
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